The Toitoit ethos is based on the principles of simplicity and practicality:
Less is more, until more is less.
This fine balance is achieved by integrating a functional, intuitive and accessible user experience with an equally effective and engaging interface design. The driving force behind this philosophy is a passion for delivering a consistent and exceptional standard of work that accomplishes goals and delivers positive results.
- Dismiss hype. Be authentic.
- Ignore trends. Make it timeless.
- Lose the gimmicks. Strive for integrity and eloquence.
- Avoid clutter and complication. Keep it simple but smart.
- Forget old habits. Challenge convention with innovation.
- Disregard awards. Embrace criticism.