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© 2022 Toitoit

Anybody can call themselves a designer because they have the tools to do it. Thirty years ago, not everyone could draw; it took skilled people. Today you don’t need to have much training to create something that is aesthetically pleasing. But good design is not about the aesthetic, it’s about the thinking. Design doesn’t matter if it doesn’t have a message.

John Furneaux

If you want to shrink something,
you must first allow it to expand.
If you want to get rid of something,
you must first allow it to flourish.
If you want to take something,
you must first allow it to be given.
This is called the subtle perception
of the way things are.
The soft overcomes the hard.
The slow overcomes the fast.
Let your workings remain a mystery.
Just show people the results.

Lao Tzu

Good designers want to be proved wrong, bad designers hope to be proved right.

Andy Budd

Content precedes design. Design in the absence of content is not design, it’s decoration.

Jeffrey Zeldman

Any product that needs a manual to work is broken.

Elon Musk