Toitoit

Grammy-winning composer and conductor Eric Whitacre is one of the most popular musicians of his generation. His concert music has been performed throughout the world by millions of amateur and professional musicians alike, while his ground-breaking Virtual Choirs have united singers from over 110 different countries. A graduate of the prestigious Juilliard School of Music, Eric was recently appointed Artist in Residence with the Los Angeles Master Chorale having completed a five-year term as Composer in Residence at Sidney Sussex College, Cambridge University, UK.

A charismatic speaker, Eric has given keynote addresses for many Fortune 500 companies and global institutions including Apple, Google, the World Economic Forum in Davos, the United Nations Speaker’s Programme and two main stage TED talks.

I’m honoured to have worked with Eric and his accomplished management team at Music Productions since 2009, responsible for a wide variety of his identity, digital, and print material. This has included creative strategy, branding, websites (Eric Whitacre, Eric Whitacre Singers, and the Virtual Choir), social media campaigns, album artwork and digital booklets, concert flyers and posters, merchandise, CRM, and technical support.

A personal highlight was meeting Eric and team in 2013 while attending the Virtual Choir 4 ‘Fly to Paradise’ premier, in the presence of Her Majesty Queen Elizabeth II, as part of the Coronation Festival held in the gardens of Buckingham Palace.