Toitoit

The Virtual Choir is a global phenomenon, creating a user-generated choir that brings together singers from around the world and their love of music in a new way through the use of technology. Singers record and upload their videos from locations all over the world, which are then synchronised and combined into one single performance.

The videos have featured on worldwide TV (ABC in the US and BBC in the UK) and as installations across the globe including the Millennium Bridge, London as part of the 2011 Olympics, the opening of the Titanic Belfast 100-year anniversary exhibition as well as at the closing plenary of Davos World Economic Forum at 2013.

My involvement with the Virtual Choir began in 2012 with VC3: Water Night, during which I was responsible for the design and development of the website and social media assets.

A year later, working closely with Eric and the rest of the VC production team, I was primarily tasked with conceptualising, designing and developing the identity, website, social media campaigns, and all other required digital elements for VC4: Fly to Paradise. This began with the initial Kickstarter campaign, lasted the duration of the project, and post-launch extended into album artwork and digital booklets, sheet music covers, and merchandise.

The Virtual Choir project has challenged me in many ways, least of all designing and developing a robust user experience that can sustain the demands of large traffic volumes over short periods of time.

Technology solutions have primarily consisted of a WordPress framework and the development of custom post types and plugins, integrated with a host of third-party software and services including Viddler, SoundCloud, DigitalOcean, CloudFlare, MaxCDN, SparkPost, Vanilla Forums, and MailChimp.