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© 2018 Toitoit

Good design is obvious. Great design is transparent.

Joe Sparano

It takes a lot of imagination to be a good photographer. You need less imagination to be a painter because you can invent things. But in photography everything is so ordinary; it takes a lot of looking before you learn to see the extraordinary.

David Bailey

Those who know do not speak.
Those who speak do not know.

Lao Tzu

Anybody can call themselves a designer because they have the tools to do it. Thirty years ago, not everyone could draw; it took skilled people. Today you don’t need to have much training to create something that is aesthetically pleasing. But good design is not about the aesthetic, it’s about the thinking. Design doesn’t matter if it doesn’t have a message.

John Furneaux

The principles of good human-to-computer interface design are simplicity, support, clarity, encouragement, satisfaction, accessibility, versatility, and personalization. While it’s essential to heed these, it’s also important to empathize with and inspire your audience so they feel you’re treating them less like a faceless user and more like a human being.

Sharon Lee

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