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Anybody can call themselves a designer because they have the tools to do it. Thirty years ago, not everyone could draw; it took skilled people. Today you don’t need to have much training to create something that is aesthetically pleasing. But good design is not about the aesthetic, it’s about the thinking. Design doesn’t matter if it doesn’t have a message.

John Furneaux

I’ve stopped saying “good” and “bad.” It’s either successful or unsuccessful. Let’s face it, there is bad design that is successful. You can debate what good design and bad design is until you are blue in the face. Branding is meaningful differentiation.

Alex Center

Good design must be defined by appropriateness to audience and goals, and by its effectiveness, not by its adherence to Swiss design or the number of awards it wins.

Drew Davies

If you want to shrink something,
you must first allow it to expand.
If you want to get rid of something,
you must first allow it to flourish.
If you want to take something,
you must first allow it to be given.
This is called the subtle perception
of the way things are.
The soft overcomes the hard.
The slow overcomes the fast.
Let your workings remain a mystery.
Just show people the results.

Lao Tzu

Do not seek praise. Seek criticism.

Paul Arden
  1. Thou shalt not expect to find things as thou hast left them at home…for thou hast left home to find things different.
  2. Thou shalt not let thy fellow travelers get on thy nerves, for thou art paying out good money to have a good time.
  3. Thou shalt not take anything too seriously, for a carefree mind is the beginning of a holiday.
  4. Remember thy passport that thou knowest where it is at all times…for a traveler without a passport is a voyager without a country.
  5. Blessed is he who can say “Thank You” in any language…and it shall be worth more to him than much advice.
  6. Blessed is the man who can make change in any currency…for lo, he shall not be cheated.
  7. Thou shalt not worry. He that worrieth has few pleasures, and few things are ever fatal.
  8. Thou shalt not judge the people of a country by the one person with whom thou hast trouble.
  9. In Rome, thou shalt do as the Romans.
  10. Remember that thou art a guest in every land, and he that treateth his host with respect shall be treated in return as an honored guest.
The Traveler’s Ten Commandments

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