Toitoit

Gyles Webb bought Thelema, a charming dilapidated fruit farm, in 1983 with the help of his wife’s family. Fruit orchards were pulled out and vines were planted. The manor house was restored and the first wines under the Thelema label were released in 1988. The ripe pure-fruited wines were a revelation to many and it wasn’t long before the romantic tale of a run-down old fruit farm became the success story of an avant-garde winery. By the mid 90′s Thelema’s wines sold out within a month after release, making it one of the most sought-after wine estates in South Africa.

In 2002, Webb expanded his operation to the cool climate coastal region of Elgin where the winery produces its Sutherland line of wines.

I’ve worked with Thelema since 2002, providing web design and development services through numerous iterations of their online presence. The current site framework is powered by WordPress. A set of custom post types and plugins are responsible for managing the wine ranges, online shop, and customer orders. The custom-built shop serves both domestic and international customers, providing them with accurate delivery estimates for their preferred shipping method.

PDF documents are dynamically generated for the wine tasting notes and downloadable/printable order forms.

A MailChimp-powered newsletter is designed and delivered regularly to Thelema’s customers, who manage their subscription via the site.